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Guest Post: Why Marketing Automation
Enjoy this guest post from Erika Goldwater, Director of Marketing, Marketing Automation Institute. Marketing Automation (MA) can help an organization achieve a lot of great things. In fact, I have...
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Smart Demand Generation — with Kwanzoo
Enjoy this guest post from our friends at Kwanzoo. Today’s typical demand generation process: Drive prospects to website landing pages (powered by marketing automation). Get prospects to fill out a...
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Make Your Data More Effective: Data Normalization (Part 1)
A colleague once said something to me that changed the way I think about data. “Data is the fuel that runs your marketing automation engine.” Data is truly a passion of mine, and after hearing that...
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Make Your Data More Effective (Part 2): How Data Normalization Works
Read Part 1 What type of data should be normalized? Any open text field may be problematic, but data categories that describe the buyer persona or impact business processes are the best candidates for...
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Inbound Campaign Lead Tracking Exposes Those Elusive “Connecting Dots”
If you dread the weekly executive meeting, I bet I know why. It’s easy for Sales to report on results, but it can be a real challenge for you to evaluate what kind of return you’re getting on your...
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Successful Mega-Projects: How to Prepare for Complex MA Projects (Without...
It’s a bright Monday morning, coffee in hand, you’re strolling into the office feeling good about your to-do list. You’ve finally been able to cross off those three items that have been lingering...
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A Client’s Journey—What, How, and Why?
We talk a lot about journeys in our business, usually in the context of a “customer or buyer’s journey” or a “project roadmap.” Broadly speaking, a journey can be defined as a passage or progress from...
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How To Get The Most Out Of Your Lists : Marketing Automation
Like the real-estate motto of “location, location, location,” I feel the marketing automation motto should be “list, list, list.” You can spend all the time in the world searching for the right...
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Five Questions to Answer for a Nice, Neat MA System Migration (or...
Change is the only constant, right? So for whatever reason, companies sometimes choose to migrate from one marketing automation system to another. Perhaps System A plays more nicely with their CRM, or...
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Cloudy with a Chance of Awesome
While marketing automation systems remain a key part of the Demand Factory infrastructure, the last several years culminated in 2014’s official launch of the Marketing Cloud – a treasure trove of...
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Marketing-as-a-Service (MaaS)
For the past decade, Software-as-a-Service (SaaS) has transformed how companies are buying and using software. Many functions in large enterprises are outsourced in the “as-a-Service” model to provide...
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CRM and Marketing Automation Integration
Your CRM and your marketing automation system are very powerful tools, and their sum is greater than the parts if they are properly integrated and leveraged. As sales and marketing organizations and...
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Cloud Connectors Are Not That Scary! 7 Tips To Build a Successful Integrated...
The first time you sit down to set up a cloud connector in Eloqua, you may feel pretty intimidated—it looks scary! But, although there are a lot of steps to configure, especially for the first time,...
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Who’s Who in the Marketing Automation System: Identifying Existing Customers
I’m often surprised (or maybe not, actually) at the number of clients who tell me that they have trouble identifying existing customers in the Marketing Automation system. Being able to effectively...
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Using Technology to Bridge the Customization Gap
When working with clients we often get requests for advanced form features besides the standard request for form validation. During the development phase, we always look to optimize the user experience...
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The Magic of Mirrored Databases
Eliminate duplicates; improve tracking and reporting through MA and CRM system alignment. Magic mirror on the wall, when it comes to marketing leads, should my CRM have them all? Managing the flow of...
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5 Marketing Automation New Year’s Resolutions – and The Secret to Making Them...
When you think about it, many of the goals we have for ourselves as marketers are remarkably similar to those we set forth to accomplish in our personal lives. As the New Year comes upon us, consider...
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6 Secrets to Winning a Marketo Revvie Award
Marketing is all about making your company’s products and services shine, and the reward you reap for those efforts benefits the company’s bottom line. Beyond the KPIs and ROI, though, wouldn’t it be...
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5 Tips to Refine Your Marketing Automation Production Processes
As a DemandGen Campaign Operations Specialist working with our clients’ marketing automation systems, I see a lot of unique set-ups. It’s like a science fiction story: you visit other planets, all the...
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12 Point Checklist to Keep Your Marketing Automation System Running Smoothly
Time for a Tune-Up? To keep your car engine running smoothly, you know to change your oil every 3 months. To keep your body’s engine running smoothly, you know to visit your doctor for a check-up once...
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